Sometimes clickbait titles can become too long as people try to cram in as many keywords as they can. A prospective customer will be attracted to the second one immediately. For example, you can change “Cleaning Services in Austin, Texas” to “Best Cleaning Services in Austin – 10% off”. Local SEO can be competitive as well so you can improve your location-based headline even further by adding an emotional element to it. This is particularly helpful in paid ads because it helps improve overall return on interest. It targets people in a certain geographic region, narrowing down the audience but improving overall conversion rates. Location-based titles attract more attention from a specific audience. That’s why headlines or page names containing words that appeal to emotion are clicked more often than regular ones. Words like “free”, “guarantee”, “amazing discount”, “sale”, etc., trigger an emotional response, sense of urgency or feeling of opportunity.
Journalism and media content websites use this tool regularly to attract attention but it can be used in marketing as well.
Clickbait titles directly appeal to these emotions, which is why they invite strong responses from users. Here are some of the best ways to achieve this:Įmotion plays an important role in a person’s decision-making process. That will make it seem less like bait and more like genuine intent. The trick to creating good clickbait headings is to deliver on what you promise. These titles are often more noticeable and will catch an audience’s attention immediately.
If clickbait titles are used effectively, they can draw more audience even if they’re not ranked at the top of a SERP. Any strategy that has been misused isn’t a good strategy. Most people consider it a cheap marketing tactic and think using clickbait titles isn’t a good strategy. The word ‘click bait’ is often tossed around in a negative context.
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